AI Marketing Agents29 min read
What is an AI marketing agent? A definition with examples
A plain-English definition, the five parts that make one work, examples by marketing job, and five checks for any product sold under the label.
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Practical guides to AI marketing agents, brand positioning, content, campaigns, market research, automation, and search visibility.
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AI Marketing Agents
Understand what marketing agents can do and how to evaluate them.
View all guides in AI Marketing Agents- 29 min read
What is an AI marketing agent? A definition with examples
A plain-English definition, the five parts that make one work, examples by marketing job, and five checks for any product sold under the label.
- 43 min read
What is a computer-use agent? How browser agents do real marketing work
How computer-use agents work, a three-question test for which marketing jobs need one, four worked examples, and the controls, brief template, and checks to use before you trust the result.
- 44 min read
Which AI model is best for marketing? How to choose by task, not leaderboard
A marketing team's jobs need different things from an AI model, and no leaderboard tests your own briefs. Learn which differences matter, how to match a model to each job and how to test candidates on your work in about an hour.
- 43 min read
How to build an AI marketing stack (without paying twice for the same job)
A stack map by marketing job with keep, consolidate, or cut calls, a stack audit worksheet to copy, a buying order for lean teams, and a cost model that counts the time behind every subscription.
Brand & Positioning
Define your positioning, messaging, voice, and visual guidance for consistent marketing.
View all guides in Brand & Positioning- 47 min read
What are brand guidelines? What to include and how to use them
The documented decisions, reasons, and examples that let anyone producing your marketing make the choices you would make, and how to keep them useful as the company changes.
- 45 min read
What is brand identity? The elements that make a brand recognizable
The recurring visual and verbal choices that let people recognize a company in any format, and how to keep them consistent without making every asset look the same.
- 45 min read
What is a value proposition? Examples for B2B SaaS and AI products
Explain what your product helps a particular customer achieve, compared with what they do today, and why they should believe it.
- 45 min read
What is brand positioning? A guide with B2B examples
See how a position shapes what buyers compare you with, why the real alternative is often a spreadsheet or doing nothing, and how one product can support two different positions.
Content Marketing
Plan, research, create, repurpose, and distribute content that helps your audience.
View all guides in Content Marketing- 37 min read
How to build a content marketing strategy for B2B SaaS and AI companies
Turn scattered articles, campaigns, product news, and search ideas into a focused system for earning attention, helping buyers, supporting adoption, and learning what to improve.
- 41 min read
B2B video marketing strategy: which videos to make and how to make them without a studio
A practical plan for a marketing team of one to five: the B2B videos worth making first, where each one belongs, how to produce them with a laptop and a phone, where AI video and AI avatars fit, and how to tell whether any of it helped a sale.
- 41 min read
LinkedIn carousel posts: how to make a carousel people swipe to the end
A practical guide for founders and B2B marketers: what a LinkedIn carousel is today, when to use one, how to structure, write, and design every slide, how to measure it, and a worked ten-slide example with a copyable brief.
- 41 min read
B2B newsletter strategy: how to start an email or LinkedIn newsletter buyers read
A practical guide for founders and B2B SaaS marketers who want to replace a fading product-update email with a newsletter people look forward to: what it is for, which format to choose, how to write each issue, where it should live, and how to tell whether it is working.
Campaigns & Creative
Turn marketing objectives into coordinated campaigns, ad concepts, visuals, and video.
View all guides in Campaigns & Creative- 44 min read
What is product marketing? Responsibilities, deliverables, and examples
How product marketing turns customer understanding into positioning, launches, sales material, and product education, with a worked example of one customer finding that changed a launch.
- 36 min read
What is B2B SaaS marketing? A beginner's guide
An introduction for founders and marketers new to software: how organizations discover, buy, adopt, and renew SaaS products, and what marketing contributes at each point.
- 26 min read
How to write a creative brief for a marketing campaign
Give your creative team, agency, freelancer, or AI marketing agent clear direction on the audience, message, and proof, with room to decide how the campaign should look and sound.
Market & Competitor Research
Understand customers, markets, and competitors through research you can verify and act on.
View all guides in Market & Competitor Research- 27 min read
How to conduct a competitor analysis: A practical guide and worked example
A decision-led method for choosing the right competitors, comparing credible evidence, and turning what you find into positioning, messaging, content, and campaign actions.
- 35 min read
Ideal customer profile vs. buyer persona: the difference and how to use both
An ideal customer profile describes the companies where a product fits. A buyer persona describes the people who take part in deciding whether that company buys it. See what each contains, the decisions it guides, and how they work together.
- 33 min read
What is a target audience? B2B examples and how to define yours
Decide whom a message, article, campaign, or offer should address, describe those people in terms that change the work, and see which parts of the description still need evidence.
- 40 min read
What is market research? Types, methods, and B2B examples
An introduction for B2B founders and marketers: what market research can help you decide, how the main methods differ, and how to plan a small first investigation.
Marketing Automation
Organize recurring marketing work, automate useful steps, and review the results.
View all guides in Marketing Automation- 41 min read
Social media automation: what to automate, what to keep human, and how to set it up
A practical guide for founders and small B2B marketing teams posting on LinkedIn and X: the eight layers of social work and what each can safely hand to software, the platform rules on automation and AI content, approval gates, a weekly workflow, and a template you can copy.
- 42 min read
Competitor monitoring: how to automate tracking and get alerts worth reading
A practical guide for founders and product marketers who did a competitor analysis once and now need to keep it current: which signals to watch, where the evidence comes from, how often to check, how to set alert rules that cut noise, who acts on each alert, and how to tell whether the program is working.
- 40 min read
How to automate marketing reporting: reports and dashboards people act on
A method for marketing leads who spend hours each week copying numbers into slides nobody reads: decide who each report is for, define the metrics once, choose how the data gets in, let AI draft commentary without inventing anything, and check that people use what you send.
- 40 min read
Content approval workflows: how to review and sign off content without slowing marketing down
Why content waits days for sign-off, how to match each review to what could actually go wrong, who should approve what, and how to approve AI drafts and the actions AI agents take. Includes an approval matrix and reviewer checklists you can copy.
SEO & AI Visibility
Make useful content easier to discover in search engines and AI answers.
View all guides in SEO & AI Visibility- 29 min read
How to measure AI search visibility
A practical method for tracking brand mentions, recommendations, citations, referral visits, and outcomes across AI-generated answers.
- 44 min read
B2B SaaS SEO strategy: how to win search and AI answers with a small team
A sequenced SEO plan for founders and small marketing teams at B2B SaaS and AI companies: what to build first, how AI answers change the work, how to measure it across a long sales cycle, and a 90-day plan you can adapt.
- 44 min read
What is generative engine optimization (GEO)? How it differs from SEO and AEO
A plain-language definition of GEO, what the original study actually tested, where GEO overlaps with SEO and AEO, the tactics with evidence behind them, the myths to skip, and a 30-day starting plan for a small team.
- 43 min read
How do AI search engines choose which sources to cite?
A plain-language walk through the four steps between a question and a cited answer, what ChatGPT, Perplexity, Copilot and Google document about each, what the citation studies found, and what you can change on your own pages and beyond them.
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