How to measure AI search visibility
A practical method for tracking brand mentions, recommendations, citations, referral visits, and outcomes across AI-generated answers.
29 min read
SEO & AI Visibility
Make useful content easier to discover in search engines and AI answers.
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B2B SaaS SEO strategy: how to win search and AI answers with a small team
A sequenced SEO plan for founders and small marketing teams at B2B SaaS and AI companies: what to build first, how AI answers change the work, how to measure it across a long sales cycle, and a 90-day plan you can adapt.
44 min read
What is generative engine optimization (GEO)? How it differs from SEO and AEO
A plain-language definition of GEO, what the original study actually tested, where GEO overlaps with SEO and AEO, the tactics with evidence behind them, the myths to skip, and a 30-day starting plan for a small team.
44 min read
How do AI search engines choose which sources to cite?
A plain-language walk through the four steps between a question and a cited answer, what ChatGPT, Perplexity, Copilot and Google document about each, what the citation studies found, and what you can change on your own pages and beyond them.
43 min read
How to do an SEO audit: a marketer's checklist for search and AI crawlers
A step-by-step SEO audit a marketer can run without a specialist, covering search engines and AI crawlers, with a severity scale for sorting findings, a copyable checklist and a worked example.
44 min read
What is E-E-A-T? How Google and AI answers judge whether to trust your content
A precise account of E-E-A-T from Google's own guidelines, what it is not, how it carries into AI answers, and how a B2B team shows real experience and expertise on each kind of page, with a checklist and a rewritten example.
44 min read
Google AI Overviews and AI Mode: how they work and how content gets included
A plain explanation of Google's two AI search features from Google's own documentation, the click evidence so far, and a method for deciding what to change and how to report it.
43 min read
How to do keyword research when AI answers come first
A seven-step keyword research method for small B2B teams, with prompt research for AI assistants, a scoring table, a copyable template and a worked example.
42 min read
What is search intent? How to match it in search results and AI answers
The four classic intent types with B2B examples, the extra layers that decide which page wins, a method for reading results pages and AI answers as evidence, a copyable worksheet, and eight keywords classified in a worked example.
43 min read
Content gap analysis: how to find the topics competitors and AI answers cover that you don't
A seven-step method for finding four kinds of content gap, a test for deciding which gaps deserve a page, a copyable gap analysis sheet, and a worked example from one fictional software company.
39 min read
What is topical authority? How topic clusters and pillar pages build it
What topical authority means and what Google has actually documented about it, plus a method for choosing a topic, mapping it into a pillar page and cluster pages, linking them, pruning what doesn't fit, and checking whether it's working.
44 min read
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