Write your slides, pick a template and colors, and download a PDF for LinkedIn.
- Runs in your browser
Social content
LinkedIn post formatter
LinkedIn doesn't have a bold button. Write your post here, style the lines that matter, and see where the feed will cut it off before you publish.
- Free
- No sign-up
- Runs in your browser
Three steps
How it works
Write or paste your post into the editor.
Select words and choose bold, italic, or another style. Check the counts and the preview.
Copy the formatted post and paste it into LinkedIn.
GuideReviewed
How to format a LinkedIn post people finish reading
How LinkedIn bold and italic work
LinkedIn posts only accept plain text. Bold and italic "fonts" are really different Unicode characters that look like styled letters, so they survive copy and paste into the post box.
That trick has costs. Screen readers often read styled letters one at a time or skip them, LinkedIn search doesn't match them to normal words, and they can count as two characters toward the limit. Use them for a few words, never whole paragraphs.
Write for the first two lines
Most readers decide from the text above "…see more". LinkedIn doesn't publish where that cut falls, and it moves with the device and the app version. The commonly observed cut is about 140 characters on mobile and about 210 on desktop, and the feed also folds after roughly three lines.
- Put the point of the post in the first sentence, not a warm-up.
- Keep the opening under about 140 characters so it reads the same on phones.
- Avoid blank lines before the fold. Each one spends a line of the preview.
- Save links, hashtags, and calls to action for the end.
Keep it scannable
Short paragraphs, one idea each, read better in a feed than dense blocks. Bullets help when you list steps or results. Bold one phrase per section at most, so the emphasis still means something.
Frequently asked
Questions, answered.
What people ask before they use the LinkedIn post formatter.
LinkedIn has no formatting buttons for posts. Type your post in this formatter, select the words, choose Bold, then copy the result into LinkedIn. The styled characters paste in as they appear.
A LinkedIn feed post can be up to 3,000 characters. Styled letters and many emoji can count as two characters each, so this tool counts conservatively and warns you before you go over.
LinkedIn doesn't document it, and it changes with the device and app version. Commonly observed cuts are about 140 characters on mobile and about 210 on desktop, or about three lines, whichever comes first. Treat the preview here as an estimate.
It can be. Some screen readers announce each styled letter separately or skip it, and styled words don't show up in LinkedIn search. Keep styling to a few words and never put key information only in styled text.
Yes. Select the text and choose Plain text. The formatter converts styled letters and digits back to normal ones and leaves everything else unchanged.
No. The formatter runs in your browser. Your text isn't sent to a server or an AI model.
More free tools
All free toolsCheck one draft against every platform's limit, counted the way each platform counts.
- Runs in your browser
Engagement rate for one post or many, by followers, reach, or impressions.
- Runs in your browser
Related guides
- LinkedIn content strategy for B2B: why the company page is the smallest partBuild a LinkedIn content strategy for B2B across the company page, founder and team, with a format guide, posting evidence and a measurement table.
- LinkedIn carousel posts: how to make a carousel people swipe to the endHow to make a LinkedIn carousel post that teaches: current formats and specs, slide-by-slide structure, copy, design, accessibility, and measurement.
- Founder-led marketing: why the founder is the first channel, and when to share itBuilding in public and founder-led marketing for B2B founders: what to post, what to keep private, a weekly routine, and when to add other voices.
- How to repurpose content across channels without losing the pointCheck what a source really supports, then adapt it into an article, LinkedIn post, carousel, and short video with a reusable worksheet.
From Ampere
Want the post written, not just formatted?
Ampere is an AI marketing agent that learns your brand once, then drafts LinkedIn posts, carousels, and image posts in your voice for you to review and publish.
No card required